Articles are not the only way that Web surfers find the information that they need. What they do hope to find is relevant and new content, in whatever package it’s presented in. Video media is hot and can attract new website traffic.
You don’t need to worry, we’re not talking about feature-length films. You can create your own video using computer software found on your laptop and desktop. You can start off with a USB connection and a WebCam and be on your way to stardom!
Since you are the business owner, who can tell your story better than you? Be front and centre in your productions, so listeners become aware of you and what you have to say to them. This is where you can showcase your ability.
To start off with, check out YouTube, and if you still need help, look up a virtual assistant. Many thousands of videos are contained within for visitors to the Internet to watch. As soon as life events occur, people are creating and uploading video footage to YouTube for mass viewing. It’s true to say that your videos might not produce the buzz and fan base that some footage of Brad Pitt might develop, but it can be very advantageous for your web presence.
Different sites have different guidelines and you should check before you upload your video – and if it seems too complicated, search for a virtual assistant to do it for you. Be sure that you read all the fine print before making a video to upload. If you do not follow these parameters, your video probably will not be accepted.
Keep going! Put your creation on your website development directly as well. Here, you can share videos of any length you choose for the enjoyment of visitors and customers.
Create videos of you using your products and showing how they work. Pictures are good, but can be difficult to imagine. With how-to videos on your site, no one will have to worry about that.
If you love to teach, then concentrate on creating how-to videos. You could show people how you research your keywords, put together a podcast or even make a particular piece of furniture?
Do several test runs. You need to know how you sound, what you look like and therefore the best style of presentation for you. Your best response will be to a voice that is relaxed and conversational. Avoid big words if smaller ones will get the meaning across just as well. No one wants to view a video that is too much like sitting in a classroom listening to a monotone or “Charlie Brown” type teacher. If it helps, imagine your audience as old friends sitting around a table or on your front porch.
Experiment with your footage. Use editing software to delete mistakes and splice together the good scenes. Keep the camera steady, as you don’t want the audience to feel as if they are rocking away on a boat! Be careful with the light, so that people can actually see what is going on. Do take time to practice to get things just right, but not too much. On the other side of things, don’t be so picky that you never publish the video anywhere.
Looking for a free way to promote your website? Take a starring role in your own online videos!