Your website development is a potential gold mine. You can go from 0 to 100, quickly! Statistics can help you, you just have to learn how to use them.
Website stats tell you a variety of things. They can show you which products are doing well and which are not. You can learn what visitors like and dislike about your website development. Do your keywords work? That can be explained also.
By starting a plan for your business, you will be able to map out where your sales should be year by year. With online businesses you can do this through website statistics. In this way, you can measure various initiatives on your site that can directly impact your business.