PPC stands for Pay-Per-Click. Its a very popular and, for many, profitable advertising technique online. Found on websites, advertising networks, and especially on search engines, PPC Marketing involves sponsored links that are typically in the form of text ads.
These are usually placed close to search results, where an advertiser pays a particular amount for each visitor who clicks on these links or banners and land on the advertiser’s web page.
If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on the first page of search results. Effectiveness ad copy will ensure the most number of clicks to your site, or affiliate link.